Learned from the best

In 2021, I started at Generatie Alles as an office manager. An agency producing a wide range of video content. From Valk Exclusief campaigns to ads for Polestar. Seeing from A to Z what it actually takes to set up a shoot, I was fascinated seeing a concept transform into a video.

Within the company, I was given the opportunity to dive straight into the deep end and explore the role of a producer. And before I knew it I was responsible for the entire (pre-)production process.

You learn production by doing. Constantly facing unexpected challenges that you can't prepare for, trains your brain to think in solutions and push forward.

You don't just learn how to put out fires, but you learn how to prevent them.

If I don't hear a word from the cast and crew, I’ve done my job as a producer. Next to my job as producer, I helped as a MUA at multiple shoots. Working with talents like Marije Zuurveld and Jurre Geluk.

Brands we’ve
worked with

In 2025 I made the move to Yace Media. An agency that isn't afraid to create bold, daring social media ads. Working closely with founder Hidde Rasenberg, I learned how much the marketing side of production actually matters.

By gaining a deeper understanding of target audiences, strategy, and brand positioning, I developed a clearer instinct for which talent or crew would fit not just the video, but the brand as a whole.

Because visuals can be stunning, but that doesn't mean an ad hits the target.

With a steady base of returning clients like Plnktn and Otrium, we were on set at least once a week. Ranging from smaller setups with a handful of people to larger productions with a crew of twenty. Working with talents like comedian Jochen Otten and national skating champion Douwe Macarè.